Most enablement teams brag about using AI. Then the examples are slides, a quiz generated in ten seconds, or a summary of a training video.
Useful? Sure. But that’s administrative work. Enablement is supposed to change behavior, build confidence, and improve outcomes. Producing the same materials faster doesn’t get us there on its own.
The uses of AI that interest me are much closer to the work itself. Coaching that analyzes calls and spots patterns, such as a rep doing 80% of the talking, then gives them something specific to improve. Role-play that adjusts in real time, forcing reps to handle objections and adapt under pressure. Knowledge surfaced in the flow of work, so someone asking about an AWS GovCloud process gets the approved answer rather than another library to search.
Those are opportunities to help people perform differently. They give someone feedback, practice, or an answer at the moment they need it.
If the biggest result of an AI enablement initiative is that we made more slides, I don’t think we’ve gone far enough.